RUSK® Deepshine® Conditioning Cream Color utilizes the most advanced hair color technology from Italy. Micro Pure Pigment Technology ensures hair color molecules penetrate deeply, producing longer-lasting results. Advanced Marine Therapy evens out porosity and seals the cuticle to improve the overall strength and integrity of the hair. This permanent hair color provides incredible color clarity, yielding consistently silky, shiny results. Provides 100% gray coverage. Economical to use; standard mixing ratio 1:1 ½.