Details: The Moroccanoil Treatment that you know and love, now formulated with tone-correcting violet pigments. Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time, Moroccanoil Treatment Purple features a rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately boost shine, smooth frizz, help detangle, and protect against thermal damage.** In a consumer perception study conducted after one week of consistent use: 95% said the product reduces brassiness* 95% said the product helps maintain blonde tones between salon appointments* 95% said the product is a game changer* 91% said the product is essential to their blonde care routine* *Based on results of an independent consumer test conducted on 75 respondents. **Based on instrument testing