Details: Lock in color and protect hair with this pH-balanced shampoo. ArganID™ technology helps repair and seal the cuticle to lock in color from the inside out, while an Environmental Protection Blend helps protect against color loss and damage caused by sunlight and environmental aggressors. The gentle, sulfate-free formula also enhances vibrancy and shine. In a consumer test, 90% of users noticed healthy-looking shine in just one use. *In a July 2022 consumer study of women and men ages 20–50, on the combined effects of Moroccanoil Color Care Shampoo and Conditioner