Details: Aveda Be Curly Advanced Curl Perfecting Primer is the last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%**, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next. Since curls and coils are naturally more fragile, this 97% naturally derived* primer also replenishes strength with a peptide derived from plant proteins. Enjoy the refreshing citrus Pure-Fume aroma with certified organic lemon, bergamot, orange and other pure plant and flower essences. Formulated without: Animal-derived ingredients, gluten, silicones, mineral oil, SLS/SLES, synthetic fragrance, parabens, phthalates, petrolatum, paraffin, and formaldehyde donors. *Per ISO 16128 standard, from plants, non-petroleum minerals, and/or water. **Ex-vivo testing on tresses.